/* ==========================================================================
   Hockeyaktiveringar – Jung
   Typsnitt och tonalitet hämtade från jung.co
   ========================================================================== */

@font-face{font-family:'AM Kosmos';font-weight:500;font-display:swap;src:url("fonts/AMKosmos-Medium.woff2") format("woff2")}
@font-face{font-family:'Jung Times';font-weight:700;font-display:swap;src:url("fonts/TimesCond-Bold.woff2") format("woff2")}

:root{
  --ink:#030303;
  --ink-2:#141414;
  --paper:#ffffff;
  --paper-2:#f5f5f5;
  --line:#e4e4e4;
  --muted:#6e6e6e;
  --red:#ff281e;

  /* kundernas brandfärger */
  --c-bauhaus:#e2001a;
  --c-hs:#1b4a9b;
  --c-ss:#62001d;
  --c-nhl:#000000;

  --serif:'Jung Times','Times New Roman MT Condensed','Times New Roman',serif;
  --sans:'AM Kosmos','Helvetica Neue',Arial,sans-serif;

  /* global, flytande typskala – används överallt */
  --fs-label:clamp(.8125rem,.77rem + .18vw,.9375rem);
  --fs-small:clamp(.9375rem,.88rem + .25vw,1.125rem);
  --fs-body:clamp(1.0625rem,.97rem + .4vw,1.375rem);
  --fs-lead:clamp(1.3rem,1.08rem + .95vw,2rem);
  --fs-intro:clamp(1.75rem,1.2rem + 2.4vw,3.6rem);
  --fs-h4:clamp(1.6rem,1.3rem + 1.1vw,2.4rem);
  --fs-h3:clamp(2.1rem,1.5rem + 2.4vw,3.75rem);
  --fs-h2:clamp(2.6rem,1.6rem + 4.2vw,5.75rem);
  --fs-display:clamp(3.5rem,1.4rem + 9.5vw,12rem);
  --fs-kpi:clamp(3.6rem,2.4rem + 4.8vw,7.5rem);
  --fs-mega:clamp(5.5rem,2rem + 15vw,17rem);

  --r:0.3125rem;
  --r-card:0.75rem;   /* kort/ytor – med 60 % smooth corners via JS */
  --bi:0.375rem;      /* inre luft i menyn – lika på alla sidor */
  --r-pill:4rem;
  --gutter:clamp(1rem,4vw,3.5rem);
  --maxw:90rem;
  --inset:max(var(--gutter),calc((100vw - var(--maxw)) / 2 + var(--gutter)));

  --ease:cubic-bezier(.2,.7,.1,1);
  --ease-io:cubic-bezier(.65,0,.35,1);
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (min-width:1600px){html{font-size:1vw}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-weight:500;font-size:var(--fs-body);line-height:1.45;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;overflow-x:hidden}
body.is-locked{overflow:hidden;height:100svh}
img,video,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;padding:0;cursor:pointer}
p{margin:0 0 1em}
h1,h2,h3,h4{margin:0;font-weight:700}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
::selection{background:var(--ink);color:#fff}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter)}
.muted{color:var(--muted)}

/* ---------- typografi (global) ---------- */
.t-display,.t-h2,.t-h3,.t-h4,.t-mega,.gate-title{font-family:var(--serif);font-weight:700}
.t-display{font-size:var(--fs-display);line-height:.88;letter-spacing:-.042em}
.t-h2{font-size:var(--fs-h2);line-height:.87;letter-spacing:-.032em;margin:0 0 .4em}
.t-h3{font-size:var(--fs-h3);line-height:1;letter-spacing:-.026em;margin:0 0 .45em}
.t-h4{font-size:var(--fs-h4);line-height:1;letter-spacing:-.02em;margin:0 0 .5em}
.t-mega{font-size:var(--fs-mega);line-height:.85;letter-spacing:-.042em}
.t-intro{font-size:var(--fs-intro);line-height:1.08;letter-spacing:-.02em;max-width:24ch;margin:0 0 clamp(2.5rem,6vw,5rem)}
.t-lead{font-size:var(--fs-lead);line-height:1.3;letter-spacing:-.01em}
.t-body{font-size:var(--fs-body);line-height:1.5;color:#262626}
.t-body p{margin-bottom:1em}
.t-small{font-size:var(--fs-small);line-height:1.4}
.label{font-size:var(--fs-label);line-height:1;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-2);margin:0 0 1.4rem;display:flex;align-items:center;gap:.7em}
.eyebrow{font-size:var(--fs-label);letter-spacing:.07em;text-transform:uppercase;margin:0 0 1.5rem}
.footnote{font-size:var(--fs-label);line-height:1.4;color:var(--muted);margin:1.5rem 0 0;max-width:80ch}
.unit{font-size:.5em;letter-spacing:-.01em}
.unit--pre{font-size:.7em;margin-right:-.04em}

/* ==========================================================================
   PIN-GRIND
   ========================================================================== */
.gate{position:fixed;inset:0;z-index:100;background:var(--paper);display:grid;place-items:center;padding:1.5rem;transition:clip-path 1.1s var(--ease-io),visibility 0s 1.1s;clip-path:inset(0 0 0 0)}
.gate.is-open{clip-path:inset(0 0 100% 0);visibility:hidden}
.gate-inner{display:flex;flex-direction:column;align-items:center;text-align:center;transition:transform 1.1s var(--ease-io),opacity .6s}
.gate.is-open .gate-inner{transform:translateY(-12vh);opacity:0}
.gate-logo{filter:brightness(0);width:6rem;height:auto;margin-bottom:2.5rem;opacity:0;animation:fadeUp .9s .1s var(--ease) forwards}
.gate-title{font-size:clamp(3rem,10vw,7.1875rem);line-height:.95;letter-spacing:-.02em;margin:0 0 1rem;opacity:0;animation:fadeUp 1s .2s var(--ease) forwards;hyphens:manual}
.gate-sub{color:var(--muted);font-size:var(--fs-small);margin:0 0 2.25rem;opacity:0;animation:fadeUp 1s .32s var(--ease) forwards}
.gate-hint{font-size:var(--fs-label);color:var(--muted);margin:1.25rem 0 0;min-height:1.2em;transition:color .2s}
.gate-hint.is-err{color:var(--red)}
.pin-wrap{opacity:0;animation:fadeUp 1s .44s var(--ease) forwards}
.pin{position:relative;display:inline-flex;gap:12px;padding:12px;background:var(--ink-2);border-radius:var(--r-pill);cursor:text;box-shadow:0 1.5rem 3.75rem rgba(0,0,0,.16);transition:box-shadow .4s var(--ease),transform .4s var(--ease)}
.pin:focus-within{box-shadow:0 1.5rem 3.75rem rgba(0,0,0,.2),0 0 0 6px rgba(20,20,20,.08)}
.pin input{position:absolute;inset:0;width:100%;height:100%;opacity:0;border:0;font-size:16px;color:transparent;background:transparent;caret-color:transparent;z-index:2;cursor:text}
.pin-box{--s:clamp(4.5rem,20vw,5.75rem);width:var(--s);height:var(--s);border-radius:50%;background:rgba(255,255,255,.05);box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.14);display:grid;place-items:center;color:#fff;font-family:var(--serif);font-size:calc(var(--s) * .5);line-height:1;text-transform:uppercase;position:relative;transition:background .35s var(--ease),box-shadow .35s var(--ease),color .3s,transform .35s var(--ease)}
.pin-box::before{content:"";position:absolute;left:50%;top:50%;width:6px;height:6px;margin:-3px 0 0 -3px;border-radius:50%;background:rgba(255,255,255,.28);transition:transform .3s var(--ease),opacity .3s}
.pin-box.is-filled::before,.pin-box.is-active::before{transform:scale(0);opacity:0}
.pin-box::after{content:"";position:absolute;left:50%;top:30%;width:2px;height:40%;margin-left:-1px;border-radius:1px;background:#fff;opacity:0}
.pin-box.is-active{box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.75);background:rgba(255,255,255,.08)}
.pin-box.is-active::after{animation:caret 1s steps(1) infinite}
.pin-box.is-filled{background:rgba(255,255,255,.12);box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.22)}
.pin-box.is-pop{animation:pop .3s var(--ease)}
.pin.is-shake{animation:shake .5s cubic-bezier(.36,.07,.19,.97)}
.pin.is-shake .pin-box{background:rgba(255,40,30,.2);box-shadow:inset 0 0 0 1.5px var(--red);color:var(--red)}
.pin.is-ok .pin-box{background:#fff;color:var(--ink);box-shadow:inset 0 0 0 1.5px #fff;transform:scale(1.04);transition-delay:calc(var(--i)*80ms)}
@keyframes caret{0%,100%{opacity:0}50%{opacity:.9}}
@keyframes pop{0%{transform:scale(1)}40%{transform:scale(1.08)}100%{transform:scale(1)}}
@keyframes shake{10%,90%{transform:translateX(-2px)}20%,80%{transform:translateX(5px)}30%,50%,70%{transform:translateX(-10px)}40%,60%{transform:translateX(10px)}}
@keyframes fadeUp{from{opacity:0;transform:translateY(1.125rem)}to{opacity:1;transform:none}}

/* ==========================================================================
   HEADER – kontextuell meny, case glider in efter aktiv kund
   ========================================================================== */
.hdr{position:fixed;top:0;left:0;right:0;z-index:50;pointer-events:none;padding:12px var(--gutter) 0;transform:translateY(-120%);transition:transform .8s var(--ease)}
body.is-ready .hdr{transform:none}
body.is-ready .hdr.is-hidden{transform:translateY(-130%)}
.hdr-bar{pointer-events:auto;max-width:var(--maxw);margin:0 auto;display:flex;align-items:center;gap:0.875rem;height:3.375rem;padding:var(--bi) var(--bi) var(--bi) 1.375rem;align-items:stretch;border-radius:var(--r-pill);background:rgba(255,255,255,.8);-webkit-backdrop-filter:saturate(1.6) blur(1.25rem);backdrop-filter:saturate(1.6) blur(1.25rem);box-shadow:0 10px 2.5rem rgba(0,0,0,.06);transition:background .5s,color .5s}
.hdr-logo{flex:none;display:block;width:4rem;align-self:center}
.hdr-logo img{width:100%;height:auto;filter:brightness(0);transition:filter .5s}
.hdr-nav{flex:1;min-width:0;display:flex;justify-content:center;align-items:stretch;-webkit-mask-image:linear-gradient(90deg,transparent 0,#000 1.125rem,#000 calc(100% - 1.125rem),transparent);mask-image:linear-gradient(90deg,transparent 0,#000 1.125rem,#000 calc(100% - 1.125rem),transparent)}
.nav-track{position:relative;display:flex;align-items:center;overflow-x:auto;scrollbar-width:none;-webkit-overflow-scrolling:touch;padding:0 0.875rem;scroll-behavior:smooth;align-items:stretch;height:100%}
.nav-track::-webkit-scrollbar{display:none}
.nav-track > a,.hdr-cta{position:relative;z-index:1;flex:none;display:flex;align-items:center;font-size:var(--fs-label);line-height:1;padding:0 1rem;border-radius:var(--r-pill);white-space:nowrap;transition:color .4s var(--ease),opacity .4s}
.nav-track > a:hover{opacity:.6}
.nav-track > a.is-active,.nav-track > a.is-active:hover{color:#fff;opacity:1}
.hdr.in-client .nav-track > a:not(.is-active){opacity:.38}
.hdr.in-client .nav-track > a:not(.is-active):hover{opacity:.75}
.nav-pill{position:absolute;z-index:0;top:0;bottom:0;left:0;width:0;border-radius:var(--r-pill);background:var(--ink-2);opacity:0;transition:transform .6s var(--ease),width .6s var(--ease),opacity .3s,background .5s}

/* casen i aktiv kund – typografiskt, ingen ram */
.nav-cases{display:grid;grid-template-columns:0fr;transition:grid-template-columns .7s var(--ease);flex:none}
.nav-cases.is-open{grid-template-columns:1fr}
.nav-cases-in{min-width:0;overflow:hidden;display:flex;align-items:stretch;white-space:nowrap}
.nav-cases-in a{position:relative;display:flex;align-items:center;font-size:var(--fs-label);line-height:1;padding:0 10px;color:var(--muted);opacity:0;transform:translateX(-8px);transition:color .3s,opacity .5s var(--ease),transform .5s var(--ease)}
.nav-cases-in a:first-child{padding-left:0.875rem}
.nav-cases-in a:last-child{padding-right:1.125rem}
.nav-cases.is-open .nav-cases-in a{opacity:1;transform:none;transition-delay:calc(.12s + var(--i)*45ms)}
.nav-cases-in a::after{content:"";position:absolute;left:50%;bottom:4px;width:4px;height:4px;margin-left:-2px;border-radius:50%;background:currentColor;transform:scale(0);transition:transform .4s var(--ease)}
.nav-cases-in a:first-child::after{margin-left:0}
.nav-cases-in a:hover{color:var(--ink)}
.nav-cases-in a.is-active{color:var(--ink)}
.nav-cases-in a.is-active::after{transform:scale(1)}

.hdr-cta{flex:none;background:var(--ink-2);color:#fff;padding:0 1.25rem;transition:background .3s,color .3s}
.hdr-cta:hover{background:#3a3a3a}
.hdr-progress{position:fixed;left:0;right:0;top:0;height:2px;pointer-events:none}
.hdr-progress span{display:block;height:100%;background:var(--red);transform-origin:0 50%;transform:scaleX(0)}

.hdr.is-dark .hdr-bar{background:rgba(20,20,20,.5);color:#fff;box-shadow:none}
.hdr.is-dark .hdr-logo img{filter:brightness(0) invert(1)}
.hdr.is-dark .nav-pill{background:#fff}
.hdr.is-dark .nav-track > a.is-active{color:var(--ink)}
.hdr.is-dark .hdr-cta{background:#fff;color:var(--ink)}
.hdr.is-dark .nav-cases-in a{color:rgba(255,255,255,.55)}
.hdr.is-dark .nav-cases-in a:hover,.hdr.is-dark .nav-cases-in a.is-active{color:#fff}

/* ==========================================================================
   REVEAL & RUBRIKER
   ========================================================================== */
.rv{opacity:0;transform:translateY(1.75rem);transition:opacity 1s var(--ease),transform 1.1s var(--ease);transition-delay:var(--d,0ms)}
.rv.is-in{opacity:1;transform:none}
.rv-pop{opacity:0;transform:scale(.86);transition:opacity 1.1s var(--ease),transform 1.4s var(--ease)}
.rv-pop.is-in{opacity:1;transform:none}
.rv-img{clip-path:inset(8% 4% 8% 4% round var(--r));transition:clip-path 1.3s var(--ease)}
.rv-img img{transform:scale(1.12);transition:transform 1.8s var(--ease)}
.rv-img.is-in{clip-path:inset(0 0 0 0 round var(--r))}
.rv-img.is-in img{transform:scale(1)}

/* ord som reser sig – generös luft så att inga versaler/descenders klipps */
.split .w{display:inline-block;overflow:hidden;vertical-align:top;padding:.14em .06em .22em;margin:-.14em -.06em -.22em}
.split .w > span{display:inline-block;transform:translateY(118%);transition:transform 1.1s var(--ease);transition-delay:calc(var(--i)*55ms)}
.split.is-in .w > span{transform:none}
.split-lines .w{display:inline-block;opacity:.14;transition:opacity .9s var(--ease);transition-delay:calc(var(--i)*22ms)}
.split-lines.is-in .w{opacity:1}

/* ==========================================================================
   HERO
   ========================================================================== */
.hero{position:relative;min-height:100svh;background:var(--ink-2);color:#fff;display:flex;align-items:flex-end;overflow:hidden;padding:8.75rem var(--gutter) clamp(3rem,8vw,6rem)}
.hero-bg{position:absolute;inset:0}
.hero-bg img{width:100%;height:100%;object-fit:cover;opacity:.55;transform:scale(1.12);transition:transform 2.4s var(--ease)}
body.is-ready .hero-bg img{transform:scale(1.02)}
.hero-bg::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(20,20,20,.2) 0%,rgba(20,20,20,.1) 40%,rgba(20,20,20,.92) 100%)}
.hero-inner{position:relative;max-width:var(--maxw);margin:0 auto;width:100%}
.hero .t-display{font-size:clamp(3.2rem,.6rem + 10.2vw,12.5rem);line-height:.84;margin:0 0 2rem;letter-spacing:-.045em}
.hero-sub{max-width:30ch;color:rgba(255,255,255,.85);margin:0}
.scroll-cue{position:absolute;right:var(--gutter);bottom:clamp(3rem,8vw,6rem);width:1.75rem;height:2.875rem;border:1.5px solid rgba(255,255,255,.6);border-radius:1.25rem;display:flex;justify-content:center;padding-top:8px}
.scroll-cue span{width:3px;height:8px;border-radius:2px;background:#fff;animation:cue 1.8s var(--ease) infinite}
@keyframes cue{0%{opacity:0;transform:translateY(-3px)}30%{opacity:1}80%{opacity:0;transform:translateY(0.875rem)}100%{opacity:0}}

/* ==========================================================================
   SPORT TRACK + LAGKAMRATER
   ========================================================================== */
.sec{padding:clamp(6rem,14vw,12.5rem) 0}
.media.media--scarf{aspect-ratio:16/8;margin-bottom:clamp(3rem,7vw,6.5rem)}
.cols-2{display:grid;grid-template-columns:1fr 1fr;gap:clamp(1.75rem,5vw,5.5rem)}
.sport-cols{margin-bottom:clamp(4rem,9vw,8.75rem)}
.mates .t-h3{margin-bottom:clamp(1.75rem,4vw,3rem)}
.marquee{display:grid;gap:clamp(1.125rem,2.4vw,2rem);overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-row{display:flex;width:max-content;will-change:transform}
.marquee-set{display:flex;align-items:center;gap:clamp(0.875rem,1.6vw,1.5rem);padding-right:clamp(0.875rem,1.6vw,1.5rem)}
.logo-chip{position:relative;flex:none;display:block;width:clamp(10.625rem,18vw,16.25rem);height:clamp(5.75rem,9vw,8rem);border-radius:var(--r-card);background:var(--paper-2);transition:background .4s,transform .5s var(--ease)}
.logo-chip img{position:absolute;inset:0;margin:auto;width:auto;height:auto;max-width:56%;max-height:42%;object-fit:contain;filter:brightness(0);opacity:.85;transition:opacity .3s}
.logo-chip:hover{background:#ececec;transform:translateY(-3px)}
.logo-chip:hover img{opacity:1}
.logo-chip img.is-mono{filter:none;opacity:1;max-width:46%;max-height:52%}
@keyframes marq{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ==========================================================================
   KUNDER
   ========================================================================== */
.clients-sec{padding-top:0}
.client-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.client-tile{position:relative;aspect-ratio:3/4;border-radius:var(--r-card);background:var(--brand);color:#fff;overflow:hidden;display:grid;place-items:center;isolation:isolate}
.client-tile img{width:60%;max-height:46%;object-fit:contain;transition:transform .9s var(--ease)}
.client-tile .ct-ss{width:62%;max-height:52%}
.client-tile--nhl img{width:58%;max-height:56%}
.client-tile::after{content:"";position:absolute;inset:0;background:radial-gradient(120% 80% at 50% 120%,rgba(0,0,0,.28),transparent 60%);z-index:-1}
.ct-num{position:absolute;top:1rem;left:1.125rem;font-size:var(--fs-label);opacity:.75}
.ct-name{position:absolute;left:1.125rem;right:1.125rem;bottom:1rem;display:flex;justify-content:space-between;align-items:center;font-size:var(--fs-small)}
.ct-name svg{width:1.25rem;height:1.25rem;transform:translateX(-6px);opacity:0;transition:transform .5s var(--ease),opacity .4s}
.client-tile:hover img{transform:scale(1.07)}
.client-tile:hover .ct-name svg{transform:none;opacity:1}

/* ==========================================================================
   AVDELARE PER KUND – brandfärg + typografisk innehållsförteckning
   ========================================================================== */
.client{position:relative}
.divider{min-height:100svh;background:var(--brand);color:#fff;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:clamp(2.5rem,6vw,4.5rem);padding:8.125rem var(--gutter) 5rem;position:relative;overflow:hidden;text-align:center}
.div-num{position:absolute;top:clamp(6.875rem,14vw,8.75rem);left:var(--gutter);font-size:var(--fs-label);letter-spacing:.08em;opacity:.75}
.div-logo{width:min(56vw,26.25rem);height:auto}
.div-logo--ss{width:min(46vw,18.75rem)}
.div-logo--nhl{width:min(40vw,16.25rem)}
.toc{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;align-items:center;gap:.1em;counter-reset:toc}
.toc li{counter-increment:toc}
.toc a{position:relative;display:inline-flex;align-items:center;gap:.5em;font-family:var(--serif);font-size:clamp(1.7rem,1.2rem + 1.8vw,3rem);line-height:1.12;letter-spacing:-.02em;color:rgba(255,255,255,.88);transition:color .3s}
.toc a::before{content:counter(toc,decimal-leading-zero);font-family:var(--sans);font-size:var(--fs-label);letter-spacing:.06em;line-height:1;opacity:.6}
.toc-t{position:relative}
.toc-t::after{content:"";position:absolute;left:0;right:0;bottom:.02em;height:.1875rem;background:currentColor;transform:scaleX(0);transform-origin:0 50%;transition:transform .5s var(--ease)}
.toc a:hover{color:#fff}
.toc a:hover .toc-t::after{transform:scaleX(1)}

/* ==========================================================================
   CASE – cover, kapitel, edge-to-edge
   ========================================================================== */
.case{padding-bottom:clamp(6.875rem,13vw,11.875rem)}
.cover{position:relative;min-height:100vh;display:flex;align-items:flex-end;color:#fff;overflow:hidden;padding:8.75rem var(--gutter) clamp(3rem,7vw,6rem);margin-bottom:clamp(4rem,8vw,7.5rem)}
.cover-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transform:scale(calc(1.12 - var(--cp,0) * .1));transition:transform .2s linear}
.cover::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.3) 0%,rgba(0,0,0,0) 28%,rgba(0,0,0,.5) 58%,rgba(0,0,0,.9) 100%),linear-gradient(90deg,rgba(0,0,0,.35),transparent 60%);pointer-events:none}
.cover-text{position:relative;z-index:1;width:100%;max-width:var(--maxw);margin:0 auto}
.cover .t-display{max-width:12ch}
.chapter{min-height:86svh;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:8.125rem var(--gutter)}
.chapter .t-display{max-width:12ch}
.chapter--short{min-height:70svh}

.bleed{padding:0 calc(var(--p,0) * var(--inset));margin-bottom:clamp(4rem,8vw,7.5rem)}
.bleed-in{margin:0;position:relative;overflow:hidden;border-radius:calc(var(--p,0) * var(--r));aspect-ratio:16/9;max-height:100svh;width:100%;background:var(--paper-2)}
.bleed-in img{width:100%;height:100%;object-fit:cover;transform:scale(calc(1.08 - var(--p,0) * .08))}

.case-body{display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(2.25rem,6vw,6.5rem);margin:0 0 clamp(3.5rem,7vw,6.5rem)}
.case-body--single{grid-template-columns:minmax(0,60rem)}
.case-body .t-h2{max-width:14ch}
.quote{font-family:var(--serif);font-size:var(--fs-h4);line-height:1.05;letter-spacing:-.02em;margin:0 0 1.75rem}
.quote cite{display:block;font-family:var(--sans);font-style:normal;font-size:var(--fs-label);letter-spacing:.04em;color:var(--muted);margin-top:1rem}
.quote cite::before{content:"— "}

/* media */
.media{margin:0;border-radius:var(--r);overflow:hidden;background:var(--paper-2);position:relative}
.media img{width:100%;height:100%;object-fit:cover}
.media--contain{background:var(--paper-2);padding:clamp(1rem,3vw,3rem)}
.media--contain img{object-fit:contain;height:auto;border-radius:2px;box-shadow:0 1.25rem 3.125rem rgba(0,0,0,.12)}
.rv-img.media--contain img{transform:scale(1.05)}
.rv-img.media--contain.is-in img{transform:none}
.gallery{display:grid;gap:12px;margin-top:12px}
.g-2{grid-template-columns:1fr 1fr}
.tag{position:absolute;z-index:2;top:0.875rem;left:0.875rem;font-size:var(--fs-label);padding:7px 12px;border-radius:var(--r-pill);background:var(--ink-2);color:#fff}

/* ==========================================================================
   KPI + RÄKNARE
   ========================================================================== */
.kpis{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.kpi{position:relative;container-type:inline-size;background:var(--paper-2);border-radius:var(--r-card);padding:clamp(1.25rem,2.4vw,2rem);overflow:hidden;transition:transform .5s var(--ease)}
.kpi:hover{transform:translateY(-3px)}
.kpi p{margin:.7rem 0 0;font-size:var(--fs-small);line-height:1.3;color:#3a3a3a;max-width:28ch}
.kpi-num{font-family:var(--serif);font-size:min(var(--fs-kpi),27cqi);line-height:.9;letter-spacing:-.03em;display:flex;align-items:baseline;gap:.08em;white-space:nowrap;padding-top:.06em}
.kpi .kpi-pre{margin:0 0 .45rem;font-size:var(--fs-small);color:var(--muted)}
.kpi-num--text{color:var(--brand,var(--ink))}
.kpi--hero{background:var(--ink-2);color:#fff;padding:clamp(1.5rem,3.4vw,3rem)}
.kpi--hero .kpi-num{font-size:min(clamp(5rem,3rem + 7vw,10rem),26cqi)}
.kpi--hero p{color:rgba(255,255,255,.75);font-size:var(--fs-body)}
/* räknare: fasta, centrerade sifferluckor – används ENBART på siffror */
.count{--reel-h:1.34em;display:inline-grid;justify-items:end;white-space:nowrap;line-height:var(--reel-h);vertical-align:baseline;margin-block:-.2em}
.count > .c-ghost,.count > .c-live{grid-area:1/1}
.count > .c-ghost{visibility:hidden}
.count .dg{display:inline-block;width:calc(var(--digit-w,.5em) - .05em);text-align:center;transition:width .6s var(--ease)}
.c-live{display:inline-flex;align-items:flex-start;height:var(--reel-h)}
.reel{display:inline-block;width:calc(var(--digit-w,.5em) - .05em);height:var(--reel-h);clip-path:inset(0 -.3em);transition:width .6s var(--ease)}
.reel-strip{display:flex;flex-direction:column;will-change:transform}
.reel-strip > span{display:flex;justify-content:center;height:var(--reel-h)}
.count .sp{display:inline-block;width:.14em}

/* staplar */
.bars{margin-top:1.75rem}
.bars-title{font-size:var(--fs-small);color:var(--muted);margin:0 0 1rem}
.bar{display:grid;grid-template-columns:minmax(7.5rem,32%) 1fr auto;align-items:center;gap:0.875rem;margin-bottom:10px;font-size:var(--fs-small)}
.bar-track{position:relative;height:2.375rem;border-radius:var(--r-pill);background:var(--paper-2);overflow:hidden}
.bar-fill{position:absolute;left:0;top:0;bottom:0;width:0;border-radius:var(--r-pill);background:#c9c9c9;transition:width 1.6s var(--ease)}
.bar--hl .bar-fill{background:var(--ink-2)}
.bars.is-in .bar-fill,.rv.is-in .bar-fill{width:calc(var(--v) * 1%)}
.bar + .bar .bar-fill{transition-delay:.15s}
.bar-val{font-family:var(--serif);font-size:clamp(1.8rem,1.4rem + 1vw,2.4rem);line-height:1;min-width:3.4ch;text-align:right}

.checks{list-style:none;padding:0;margin:1.75rem 0 0}
.checks li{position:relative;padding:0.875rem 0 0.875rem 2rem;border-top:1px solid var(--line);font-size:var(--fs-small);line-height:1.4}
.checks li::before{content:"";position:absolute;left:.15em;top:calc(.875rem + .7em - .32em);width:.78em;height:.4em;border-left:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:rotate(-45deg) scale(0);transform-origin:50% 50%;transition:transform .5s var(--ease);transition-delay:calc(.3s + var(--i,0)*.12s)}
.checks.is-in li::before{transform:rotate(-45deg) scale(1)}

.survey{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2.25rem,6vw,6.5rem);margin-top:clamp(4.5rem,9vw,8.125rem);align-items:start}
.ranks{list-style:none;margin:0;padding:0}
.ranks li{display:flex;align-items:baseline;gap:1.125rem;padding:1.125rem 0;border-top:1px solid var(--line);font-size:var(--fs-body);line-height:1.3}
.ranks li:last-child{border-bottom:1px solid var(--line)}
.ranks span{flex:none;font-family:var(--serif);font-size:var(--fs-h4);line-height:1;min-width:2.4em;white-space:nowrap;letter-spacing:-.03em;color:var(--ink-2)}

/* stapeldiagram som växer upp */
.chart-card{background:var(--paper-2);border-radius:var(--r-card);padding:clamp(1.375rem,3.4vw,3.25rem);margin-bottom:12px}
.chart-head{display:flex;justify-content:space-between;align-items:flex-end;gap:1.5rem;margin-bottom:clamp(1.25rem,3vw,2.5rem)}
.chart-head .t-h3{max-width:20ch;margin:0}
.chart-legend{display:flex;align-items:center;gap:8px;font-size:var(--fs-label);color:var(--muted);margin:0;white-space:nowrap}
.chart-legend i{width:10px;height:10px;border-radius:50%;background:var(--red)}
.barchart{display:grid;grid-template-columns:repeat(var(--n,9),1fr);gap:clamp(.375rem,1.2vw,1.125rem);height:clamp(16.25rem,32vw,26.25rem);border-bottom:1px solid #d4d4d4;position:relative}
/* varje kolumn: stapeln växer upp från botten, värdet följer med ovanpå – påverkar aldrig stapelns höjd */
.bc-col{position:relative;height:100%;min-width:0}
.bc-bar{position:absolute;left:50%;bottom:0;width:min(100%,5.75rem);height:0;transform:translateX(-50%);border-radius:var(--r) var(--r) .125rem .125rem;background:var(--ink-2);transition:height 1.4s var(--ease);transition-delay:var(--dl)}
.bc-val{position:absolute;left:0;right:0;bottom:.5em;display:flex;justify-content:center;align-items:baseline;gap:.04em;font-family:var(--serif);font-size:clamp(1.15rem,.8rem + 1.4vw,2.4rem);line-height:1;letter-spacing:-.03em;white-space:nowrap;opacity:0;transition:bottom 1.4s var(--ease),opacity .5s;transition-delay:var(--dl)}
.bc-pct{font-size:.62em}
.bc-col.is-hl .bc-bar{background:var(--red)}
.bc-col.is-hl .bc-val{color:var(--red)}
.bc-month{position:absolute;left:0;right:0;top:calc(100% + .7em);text-align:center;font-size:var(--fs-label);color:var(--muted)}
.barchart.is-in .bc-bar{height:calc(var(--h) * 1%)}
.barchart.is-in .bc-val{opacity:1;bottom:calc(var(--h) * 1% + .3em)}
.barchart + .footnote{margin-top:3rem}

/* ==========================================================================
   VIDEO – stannar i flödet, tydlig "klicka för ljud"
   ========================================================================== */
.vid{margin:0 0 12px;position:relative}
.vid-box{position:relative;aspect-ratio:16/9;border-radius:var(--r);overflow:hidden;background:#000;cursor:pointer}
.vid-box video,.vid-box .vid-poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.vid-box .vid-poster{transition:opacity .6s}
.vid.is-playing .vid-poster{opacity:0}
.vid-box::after{content:"";position:absolute;inset:0;background:radial-gradient(60% 60% at 50% 50%,rgba(0,0,0,.28),transparent 70%);pointer-events:none;transition:opacity .5s}
.vid.is-sound .vid-box::after{opacity:0}
.vid-cta{position:absolute;z-index:3;left:50%;top:50%;display:inline-flex;align-items:center;gap:12px;padding:1rem 1.6rem;border-radius:var(--r-pill);background:rgba(255,255,255,.92);color:var(--ink);font-size:var(--fs-small);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);transform:translate(-50%,-50%);transition:transform .6s var(--ease),opacity .4s,background .3s;box-shadow:0 1.125rem 3.125rem rgba(0,0,0,.25);pointer-events:none}
.vid-cta svg{width:1.375rem;height:1.375rem}
.vid-box:hover .vid-cta{transform:translate(-50%,-50%) scale(1.05)}
.vid.is-sound .vid-cta{opacity:0;transform:translate(-50%,-50%) scale(.9)}
.vid-sound{position:absolute;z-index:3;left:1rem;bottom:0.875rem;display:inline-flex;align-items:center;gap:8px;height:2.375rem;padding:0 1rem;border-radius:var(--r-pill);background:#fff;color:var(--ink);font-size:var(--fs-label);opacity:0;transform:translateY(8px);transition:opacity .4s,transform .5s var(--ease);pointer-events:none}
.vid-sound svg{width:1.125rem;height:1.125rem}
.vid.is-sound .vid-sound{opacity:1;transform:none}
.vid-eq{display:inline-flex;gap:2px;align-items:flex-end;height:12px}
.vid-eq i{width:2px;background:currentColor;animation:eq 1s ease-in-out infinite}
.vid-eq i:nth-child(2){animation-delay:-.4s}.vid-eq i:nth-child(3){animation-delay:-.7s}
@keyframes eq{0%,100%{height:3px}50%{height:12px}}
.vid-progress{position:absolute;left:0;right:0;bottom:0;height:.25rem;z-index:3;background:rgba(255,255,255,.2)}
.vid-progress span{display:block;height:100%;background:#fff;transform-origin:0 50%;transform:scaleX(0);will-change:transform}
.vid.is-still .vid-cta,.vid.is-still .vid-progress{display:none}
.vid.is-still .vid-box{cursor:default}


/* ==========================================================================
   FÖRE / EFTER
   ========================================================================== */
.ba-head{margin:clamp(4rem,8vw,7.5rem) 0 clamp(1.5rem,3vw,2.5rem)}
.ba-head .t-h3{margin-bottom:.25em}
.ba-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.ba{position:relative;aspect-ratio:16/10;border-radius:var(--r);overflow:hidden;background:var(--paper-2);user-select:none;-webkit-user-select:none;touch-action:pan-y}
.ba img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;pointer-events:none}
.ba-before{position:absolute;inset:0;clip-path:inset(0 calc(100% - var(--pos)) 0 0)}
.ba-handle{position:absolute;top:0;bottom:0;left:var(--pos);width:2px;margin-left:-1px;background:#fff;box-shadow:0 0 1.25rem rgba(0,0,0,.3);pointer-events:none}
.ba-handle::after{content:"";position:absolute;top:50%;left:50%;width:2.875rem;height:2.875rem;transform:translate(-50%,-50%);border-radius:50%;background:#fff;box-shadow:0 8px 1.5rem rgba(0,0,0,.25);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M9 7l-5 5 5 5M15 7l5 5-5 5' fill='none' stroke='%23141414' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");background-size:1.375rem;background-position:center;background-repeat:no-repeat;transition:transform .3s var(--ease)}
.ba:hover .ba-handle::after{transform:translate(-50%,-50%) scale(1.08)}
.ba-range{position:absolute;inset:0;width:100%;height:100%;margin:0;opacity:0;cursor:ew-resize;-webkit-appearance:none;appearance:none}
.ba-range:focus-visible + .ba-handle{outline:2px solid #fff}
.ba-tag{position:absolute;top:0.875rem;z-index:2;font-size:var(--fs-label);padding:7px 12px;border-radius:var(--r-pill);background:rgba(20,20,20,.7);color:#fff;pointer-events:none;-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px)}
.ba-tag--l{left:0.875rem}.ba-tag--r{right:0.875rem;background:#fff;color:var(--ink)}

/* ==========================================================================
   BURKKARUSELL
   ========================================================================== */
.carousel-head{display:flex;justify-content:space-between;align-items:flex-end;gap:1.5rem;margin:clamp(4rem,8vw,7.5rem) 0 clamp(1.5rem,3vw,2.5rem)}
.carousel-head .t-h3{margin:0}
.carousel-nav{display:flex;gap:8px}
.c-btn{width:3.25rem;height:3.25rem;border-radius:50%;display:grid;place-items:center;background:var(--paper-2);transition:background .3s,color .3s,transform .3s var(--ease)}
.c-btn:hover{background:var(--ink-2);color:#fff}
.c-btn svg{width:1.25rem;height:1.25rem}
.c-btn--prev svg{transform:rotate(180deg)}
.carousel{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding-inline:var(--inset);padding:4px var(--inset) 1.5rem;scrollbar-width:none;cursor:grab;outline:none}
.carousel::-webkit-scrollbar{display:none}
.carousel.is-drag{cursor:grabbing;scroll-snap-type:none}
.can{margin:0;flex:none;scroll-snap-align:start;width:clamp(15rem,26vw,23.75rem);aspect-ratio:4/5;border-radius:var(--r-card);background:var(--team);position:relative;overflow:hidden;display:flex;align-items:center;justify-content:center;color:#fff;user-select:none}
.can::before{content:"";position:absolute;inset:0;background:radial-gradient(70% 55% at 50% 45%,rgba(255,255,255,.22),transparent 70%)}
.can img{position:relative;width:62%;height:auto;filter:drop-shadow(0 1.625rem 1.875rem rgba(0,0,0,.35));transform:translateY(-9%) rotate(-3deg);transition:transform .9s var(--ease);pointer-events:none}
.can:hover img{transform:translateY(-13%) rotate(3deg) scale(1.04)}
.can-name{position:absolute;left:1rem;right:1rem;bottom:1.1rem;text-align:center;font-family:var(--sans);font-size:var(--fs-body);line-height:1.2;letter-spacing:0}
.can-num{position:absolute;top:1rem;left:1.125rem;font-size:var(--fs-label);opacity:.75}
.can--light{color:var(--ink)}

/* ==========================================================================
   PRESSMEDDELANDE + 3D-TRÖJA
   ========================================================================== */
.units{display:grid;grid-template-columns:1fr 1fr;gap:12px;align-items:stretch}
.units .media--contain{display:flex;align-items:center;justify-content:center}
.units .media--contain img{max-height:78svh;width:auto}
.flip{position:relative;perspective:100rem;border-radius:var(--r-card);background:var(--paper-2);display:grid;place-items:center;padding:clamp(1rem,3vw,3rem);cursor:pointer;outline:none;min-height:26.25rem}
.flip-in{position:relative;width:min(100%,32.5rem);aspect-ratio:4/5;transform-style:preserve-3d;transition:transform 1.3s cubic-bezier(.7,-.15,.2,1.15)}
.flip.is-flipped .flip-in{transform:rotateY(180deg)}
.flip-face{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border-radius:var(--r);backface-visibility:hidden;-webkit-backface-visibility:hidden;box-shadow:0 1.875rem 3.75rem rgba(0,0,0,.18)}
.flip-back{transform:rotateY(180deg)}
.flip-hint{position:absolute;right:1rem;bottom:0.875rem;font-size:var(--fs-label);padding:7px 12px;border-radius:var(--r-pill);background:var(--ink-2);color:#fff}

/* ==========================================================================
   FÖRTJÄNAT-MOLN
   ========================================================================== */
.earned{margin-top:clamp(5rem,10vw,9.375rem)}
.earned-head{margin-bottom:clamp(2rem,5vw,4rem)}
.earned-head .t-h2{max-width:14ch}
.cloud{position:relative;margin:0 auto;padding:0 var(--gutter);max-width:107.5rem}
.cloud-in{position:relative;margin:0 auto;height:var(--ch,50rem);width:100%}
.cl{position:absolute;left:var(--x);top:var(--y);width:var(--w);margin:0;transform:rotate(var(--rot)) scale(.6);opacity:0;transition:transform 1s var(--ease),opacity .8s;transition-delay:var(--dl);z-index:1}
.cl img{width:100%;height:auto;border-radius:0.375rem;box-shadow:0 10px 1.875rem rgba(0,0,0,.1);background:#fff}
.cl--s img{border-radius:1.125rem;box-shadow:0 8px 1.5rem rgba(0,0,0,.08)}
.cloud.is-in .cl{opacity:1;transform:rotate(var(--rot)) scale(1)}
.cloud.is-in .cl > img{animation:float var(--fd,7s) ease-in-out infinite alternate;animation-delay:var(--fdl,0s)}
.cl:hover{z-index:5}
.cloud.is-in .cl:hover{transform:rotate(0deg) scale(1.35);transition-delay:0s;transition-duration:.5s}
@keyframes float{from{transform:translateY(-5px)}to{transform:translateY(6px)}}

/* ==========================================================================
   NHL
   ========================================================================== */
.areas{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:clamp(3rem,6vw,5.5rem)}
.area{position:relative;background:var(--paper-2);border-radius:var(--r-card);padding:12px 12px 1.625rem;transition:transform .5s var(--ease)}
.area:hover{transform:translateY(-4px)}
.area .media{aspect-ratio:1;margin-bottom:1.25rem}
.area .media img{transition:transform 1.2s var(--ease)}
.area:hover .media img{transform:scale(1.05)}
.area-num{display:block;font-size:var(--fs-label);color:var(--muted);padding:0 8px;margin-bottom:.6rem}
.area .t-h4{padding:0 8px;font-size:clamp(1.5rem,1.2rem + .7vw,2rem)}
.area p{font-size:var(--fs-small);line-height:1.45;color:#3a3a3a;margin:0;padding:0 8px}

.effect{position:relative;color:#fff;background:#000;padding:clamp(7.5rem,15vw,13.75rem) 0;overflow:hidden;text-align:center}
.effect-bg{position:absolute;inset:0}
.effect-bg img{width:100%;height:100%;object-fit:cover;opacity:.32;transform:scale(calc(1.15 - var(--cp,0) * .12))}
.effect-bg::after{content:"";position:absolute;inset:0;background:radial-gradient(70% 60% at 50% 50%,rgba(0,0,0,.35),rgba(0,0,0,.85))}
.effect-in{position:relative}
.effect .eyebrow{color:rgba(255,255,255,.7)}
.effect .t-h2{max-width:16ch;margin:0 auto clamp(3.5rem,8vw,7.5rem)}
.effect-stats{display:grid;grid-template-columns:1fr 1fr;gap:clamp(3rem,6vw,6rem)}
.effect-stat{display:flex;flex-direction:column;align-items:center}
.effect-stat .t-small{color:rgba(255,255,255,.75);max-width:30ch;margin:0}
.effect-stat .t-mega{display:flex;align-items:baseline;justify-content:center;gap:.06em;margin:.15em 0 .2em}
.effect-stat .t-mega .unit{font-size:.48em}
.effect-stat .t-small .count{color:#fff}

/* ==========================================================================
   KONTAKT
   ========================================================================== */
.contact{min-height:100svh;display:flex;flex-direction:column;align-items:center;justify-content:center;padding:7.5rem var(--gutter) 3rem;position:relative}
.contact-in{position:relative;display:flex;flex-direction:column;align-items:center;margin:auto 0}
.big-btn{position:relative;display:inline-flex;align-items:center;gap:.45em;background:var(--ink-2);color:#fff;font-family:var(--serif);font-size:clamp(2.6rem,1rem + 7vw,8.5rem);line-height:.9;letter-spacing:-.032em;border-radius:62.4375rem;padding:.24em .62em .32em;overflow:hidden;isolation:isolate;transform:scale(.92);opacity:0;transition:transform 1.2s var(--ease),opacity 1s,box-shadow .5s}
.big-btn.is-in{transform:none;opacity:1}
.big-btn::before{content:"";position:absolute;inset:0;z-index:-1;background:#2b2b2b;border-radius:inherit;transform:translateY(102%);transition:transform .7s var(--ease)}
.big-btn:hover::before,.big-btn[aria-expanded="true"]::before{transform:none}
.big-btn:hover{box-shadow:0 1.875rem 5rem rgba(0,0,0,.18)}
.big-btn-dot{position:relative;width:.22em;height:.22em;border-radius:50%;background:var(--red);flex:none;margin-top:.08em;transition:transform .5s var(--ease)}
.big-btn-dot::after{content:"";position:absolute;inset:0;border-radius:50%;background:var(--red);animation:dot 2s var(--ease) infinite}
.big-btn:hover .big-btn-dot{transform:scale(1.3)}
@keyframes dot{0%{opacity:.7;transform:scale(1)}80%,100%{opacity:0;transform:scale(2.6)}}
.contact-menu{display:flex;gap:10px;margin-top:1.375rem;flex-wrap:wrap;justify-content:center}
.contact-menu[hidden]{display:none}
.c-opt{display:flex;align-items:center;gap:0.875rem;padding:0.875rem 1.625rem 0.875rem 1rem;border-radius:var(--r-pill);background:var(--paper-2);opacity:0;transform:translateY(-10px) scale(.96);animation:optIn .6s var(--ease) forwards;transition:background .3s,color .3s}
.c-opt + .c-opt{animation-delay:.08s}
.c-opt svg{width:1.375rem;height:1.375rem;flex:none;padding:0}
.c-opt span{display:flex;flex-direction:column;line-height:1.15}
.c-opt small{font-size:var(--fs-label);color:var(--muted);transition:color .3s}
.c-opt b{font-weight:500;font-size:var(--fs-body)}
.c-opt:hover{background:var(--ink-2);color:#fff}
.c-opt:hover small{color:rgba(255,255,255,.6)}
@keyframes optIn{to{opacity:1;transform:none}}
.to-top{display:inline-flex;align-items:center;gap:10px;font-size:var(--fs-small);color:var(--muted);padding:12px 6px;margin-top:4rem;transition:color .3s}
.to-top svg{width:1.125rem;height:1.125rem;transition:transform .5s var(--ease)}
.to-top:hover{color:var(--ink)}
.to-top:hover svg{transform:translateY(-4px)}

/* ==========================================================================
   RESPONSIVT
   ========================================================================== */
@media (max-width:1100px){
  .areas{grid-template-columns:1fr 1fr}
  .client-grid{grid-template-columns:1fr 1fr}
  .client-tile{aspect-ratio:4/3}
}
@media (max-width:900px){
  .hdr{padding:8px 10px 0}
  .hdr-bar{height:3.125rem;--bi:.3125rem;padding:var(--bi) var(--bi) var(--bi) .875rem;gap:6px}
  .hdr-logo{width:2.875rem}
  .hdr-nav{justify-content:flex-start}
  .nav-track{padding:0 10px}
  .nav-track > a{padding:0 12px}
  .hdr-cta{padding:0 14px}
  .hdr.in-client .nav-track > a:not(.is-active){display:none}
  .cols-2,.case-body,.survey,.effect-stats,.units,.ba-grid{grid-template-columns:1fr}
  .chapter{min-height:70svh}
  .cover{min-height:88svh}
  .chart-head{flex-direction:column;align-items:flex-start}
  .media--scarf{aspect-ratio:4/3}
  .toc-t::after{height:2px}
    .flip{min-height:0}
}
@media (max-width:600px){
  .kpis{grid-template-columns:1fr 1fr}
  .g-2{grid-template-columns:1fr}
  .areas{grid-template-columns:1fr}
  .bar{grid-template-columns:1fr auto;grid-template-areas:"n v" "t t";row-gap:6px}
  .bar-name{grid-area:n}.bar-val{grid-area:v}.bar-track{grid-area:t;height:1.75rem}
  .scroll-cue{display:none}
  .client-tile{aspect-ratio:1}
  .barchart{gap:.25rem;height:15rem}
  .bc-val{font-size:1rem}
  .bc-month{font-size:.6875rem}
  .vid-cta{padding:.75rem 1.125rem}
  .carousel-nav{display:none}
  .can{width:72vw}
  .big-btn{font-size:clamp(2.4rem,13vw,3.6rem)}
}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;transition-delay:0s!important}
  html{scroll-behavior:auto}
  .rv,.rv-pop,.big-btn,.cl{opacity:1;transform:none}
  .rv-img{clip-path:none}.rv-img img{transform:none}
  .split .w > span{transform:none}.split-lines .w{opacity:1}
  .marquee-row{animation:none}
}
.unit--no{font-size:.5em;letter-spacing:-.02em;margin-right:.02em}
/* text som följer direkt efter film/bild får samma luft som mellan övriga block */
.vid + .case-body,.media + .case-body{margin-top:clamp(3.5rem,7vw,6.5rem)}

/* ==========================================================================
   MACBOOK PRO-MOCKUP – sajten scrollar i takt med sidan
   ========================================================================== */
.mbp{position:relative;container-type:inline-size;width:min(100%,64rem);margin:clamp(3rem,6vw,5.5rem) auto clamp(3rem,6vw,5.5rem)}
.mbp-lid{position:relative;background:#0b0b0c;border-radius:3.6cqi 3.6cqi 1.2cqi 1.2cqi;padding:2.4cqi 2.4cqi 3.2cqi;box-shadow:inset 0 0 0 .25cqi #2b2b2e,0 4cqi 8cqi -3cqi rgba(0,0,0,.35)}
.mbp-notch{position:absolute;z-index:2;top:2.4cqi;left:50%;width:11cqi;height:2cqi;transform:translateX(-50%);background:#0b0b0c;border-radius:0 0 1cqi 1cqi}
.mbp-screen{position:relative;aspect-ratio:16/10;overflow-y:auto;overscroll-behavior:auto;background:#fff;border-radius:1cqi;scrollbar-width:none;cursor:ns-resize}
.mbp-screen::-webkit-scrollbar{display:none}
.mbp-page{display:block;width:100%;height:auto}
.mbp-base{position:relative;width:114%;margin-left:-7%;height:2.6cqi;border-radius:.4cqi .4cqi 3cqi 3cqi / .4cqi .4cqi 2.2cqi 2.2cqi;background:linear-gradient(180deg,#e9e9eb 0%,#cfcfd3 45%,#a9a9ae 100%);box-shadow:0 2.5cqi 4cqi -2cqi rgba(0,0,0,.35)}
.mbp-base::after{content:"";position:absolute;top:0;left:50%;width:15cqi;height:1.1cqi;transform:translateX(-50%);border-radius:0 0 1.4cqi 1.4cqi;background:linear-gradient(180deg,#b7b7bb,#d6d6d9)}
.mbp-cap{position:absolute;top:-2.75rem;left:0;font-size:var(--fs-label);padding:7px 12px;border-radius:var(--r-pill);background:var(--ink-2);color:#fff}

/* mobil: visa att presentationen är gjord för desktop */
.mobile-note{display:none;margin:1.5rem 0 0;font-size:var(--fs-label);letter-spacing:.06em;text-transform:uppercase;color:var(--ink-2)}
.mobile-toast{position:fixed;z-index:70;left:50%;bottom:calc(16px + env(safe-area-inset-bottom));transform:translate(-50%,140%);padding:12px 20px;border-radius:var(--r-pill);background:var(--ink-2);color:#fff;font-size:var(--fs-label);letter-spacing:.04em;white-space:nowrap;box-shadow:0 12px 30px rgba(0,0,0,.25);transition:transform .7s var(--ease);pointer-events:none;display:none}
.mobile-toast.is-on{transform:translate(-50%,0)}
@media (max-width:900px){.mobile-note{display:block}.mobile-toast{display:block}}

.mbp-hint{position:absolute;right:0;top:-2.75rem;font-size:var(--fs-label);color:var(--muted);transition:opacity .4s}
.mbp.is-user .mbp-hint{opacity:0}

/* VM-covern: rubriken upptill, loggorna i bilden får vara i fred nertill */
.cover--top{align-items:flex-start;padding-top:clamp(8rem,14vw,11rem)}
.cover--top::after{background:linear-gradient(180deg,rgba(0,0,0,.65) 0%,rgba(0,0,0,.25) 38%,rgba(0,0,0,0) 60%)}

/* SHL-samlingsbilden är frilagd */
.bleed-in--contain{background:radial-gradient(ellipse 62% 58% at 50% 46%,#3a3a3f 0%,#222226 45%,#141414 78%)}
.bleed-in--contain::after{content:"";position:absolute;left:18%;right:18%;bottom:17%;height:9%;border-radius:50%;background:radial-gradient(closest-side,rgba(0,0,0,.55),transparent);filter:blur(8px);z-index:0}
.bleed-in--contain img{position:relative;z-index:1}
.bleed-in--contain img{object-fit:contain;transform:none}

/* KPI med text i stället för siffra */
.kpi-num.kpi-num--text{font-size:min(var(--fs-h3),12.5cqi);white-space:normal;line-height:.95;color:var(--ink-2);display:block}

/* ---------- linjediagram ---------- */
.linechart{padding:2.6rem 0 2.4rem}
.lc-plot{position:relative;height:clamp(16rem,28vw,24rem)}
.lc-grid{position:absolute;left:0;right:0;height:0;border-top:1px dashed #d2d2d2}
.lc-grid i{position:absolute;left:0;top:-1.5em;font-style:normal;font-size:var(--fs-label);color:var(--muted)}
.lc-svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible;clip-path:inset(-10% 100% -10% 0);transition:clip-path 1.6s var(--ease-io) .2s}
.lc-area{fill:url(#lcFill);opacity:0;transition:opacity 1.2s .9s}
.lc-line{fill:none;stroke:var(--ink-2);stroke-width:3;stroke-linejoin:round;stroke-linecap:round}
.lc-dot{position:absolute;width:.9rem;height:.9rem;margin:-.45rem 0 0 -.45rem;border-radius:50%;background:var(--paper-2);box-shadow:inset 0 0 0 3px var(--ink-2);transform:scale(0);transition:transform .5s var(--ease);transition-delay:var(--dl)}
.lc-dot.is-hl{width:1.15rem;height:1.15rem;margin:-.575rem 0 0 -.575rem;background:var(--red);box-shadow:0 0 0 .35rem rgba(255,40,30,.18)}
.lc-val{position:absolute;transform:translate(-50%,calc(-100% - .7rem));display:flex;align-items:baseline;gap:.04em;font-family:var(--serif);font-size:clamp(1.1rem,.7rem + 1.3vw,2.2rem);line-height:1;letter-spacing:-.03em;white-space:nowrap;opacity:0;transition:opacity .5s;transition-delay:var(--dl)}
.lc-val.is-hl{color:var(--red)}
.lc-pct{font-size:.62em}
.lc-month{position:absolute;top:calc(100% + .9rem);transform:translateX(-50%);font-size:var(--fs-label);color:var(--muted)}
.lc-note{position:absolute;transform:translate(1.4rem,-50%);font-size:var(--fs-label);color:var(--red);white-space:nowrap;opacity:0;transition:opacity .6s 1.6s}
.linechart.is-in .lc-svg{clip-path:inset(-10% -2% -10% 0)}
.linechart.is-in .lc-area{opacity:1}
.linechart.is-in .lc-dot{transform:scale(1)}
.linechart.is-in .lc-val,.linechart.is-in .lc-note{opacity:1}
@media (max-width:600px){.lc-val{font-size:.85rem}.lc-month{font-size:.625rem}.lc-note{display:none}.lc-grid i{display:none}}

/* kontaktuppgifter alltid synliga under knappen */
.contact-menu{margin-top:1.75rem}
.contact-menu .c-opt{opacity:1;transform:none;animation:none}

/* disclaimer om spårning på PIN-sidan */
.gate-legal{max-width:34rem;margin:2.5rem auto 0;font-size:var(--fs-label);line-height:1.45;color:var(--muted);opacity:0;animation:fadeUp 1s .6s var(--ease) forwards}

/* Mjällby: Effekt ligger efter tröjan, före molnet */
.units + .chart-card{margin-top:clamp(3.5rem,7vw,6.5rem);margin-bottom:0}